One afternoon at my job two years ago, an notification hit on my phone: my paycheck had come through. It was a decent sum for a student, so I did my what I always did payday ritual: I launched every single shopping app on my device. From Amazon to Zara, the list was endless. In under 60 minutes, I had spent ÂŁ90 on clothes, decorative items and a completely useless heavy blanket that never touched.
A short while after, I returned to the internet and bought a blow dryer. I already owned one, but reasoned another wouldn't be a problem. Then I added LED strip lights and two shoes that didn't even fit me. This wasn’t new behaviour. In reality, I’d been notorious for it ever since I could afford to buy my own things.
Whenever I felt stressed, tired or uninterested, I would mindlessly scroll until it always culminated in an impulsive shopping binge. My justification was constantly: “It's only £5.” But £5 became £10, then £20, and continued.
I was never completely certain about the reason. Maybe it was due to I grew up in a poor family, where we’d go months without buying new clothes or anything to brighten up the house. So any time I had extra money, there was always a hidden desire for new and exciting things. Or possibly, and almost certainly, I was just bad with money and gave in readily to the lure of consumerism.
In the end, I decided to try something new. Before buying any item, I’d put it in my basket, delay for 24 hours, then make a choice on whether to check out. The best part of this method was that it provided me space to reflect – something I’d never done before. For the first time since I turned 18, I began questioning: “Do I actually require this? Can I afford it?” More often than not, the response was negative.
If I accessed my shopping apps and discovered products sitting in my cart, I’d clear them out and begin anew. By employing this system, I ceased buying goods that I knew deep down I would never use. I once considered purchasing three board games, but after a waiting period before going to the shop, I realised I never actually play board games.
I also wanted to buying a single-use camera for my first holiday to the coast. After pausing I remembered I possessed a smartphone, like most people, that features a perfectly adequate camera, and therefore did not need to acquire a dedicated camera.
It also means I am more selective about the things I do purchase, and I can finally look at my bank statements devoid of experiencing shame or embarrassment.
Naturally, there have been occasions I’ve slipped back into old patterns – it’s only natural. The difference now is that I can identify the signs early, particularly when I’m rushing into a purchase. I’ve come to understand ennui is a strong trigger. It’s probably the biggest driver of my reckless expenditure.
Modern culture preys on this boredom and our need for immediate gratification. That’s the reason, looking back, compelling myself to pause before purchasing has felt strangely freeing. Gaining command over my impulses and reaffirming that I don’t need to expend my hard-earned money on non-essential goods feels as revolutionary as it is simple.
A seasoned betting analyst with over a decade of experience in sports wagering and financial risk management.