England's Emma Coates Exits England Under-23s Post to Become Head Coach at NWSL's Bay FC

In a significant career move, Emma Coates has stepped down from the England WU23 national team to assume the role of head coach for NWSL franchise Bay FC.

Fresh Beginnings

She takes over from Albertin Montoya, who guided the San Jose-based club during its inaugural two seasons in the premier American league. Montoya announced in September his intention to step down at the end of the 2025 campaign, a season which saw Bay FC end up 13th in the 14-team standings.

“I have thoroughly enjoyed my time with the FA,” stated Coates. “It has helped shape me both professionally and personally. This feels like the right moment to challenge myself in a new environment.”

Proven Developer

Since taking charge in 2023, Coates guided the England U23s through fixtures including a narrow win over Norway in the European U23 League and a 4-2 friendly defeat to the United States. Making the move alongside her to the NWSL is her England assistant, Gemma Davies, a ex- Aston Villa manager in the WSL.

Kay Cossington, a former FA women’s technical director, highlighted Coates's credentials: “Coates is an superb manager, but she also has a demonstrated history of nurturing talent to thrive domestically and internationally.”

“Her leadership qualities are exceptional of people and culture and has the tactical philosophy we were seeking,” the CEO stated.

Club Context

The club experienced a mixed start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its debut season before struggling to a near-bottom placement in 2025.

The Football Association's new technical lead, Gavin Step, bid farewell to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their service and extend our best wishes with their venture abroad. They have played a pivotal part in bolstering the progression route between the WU23s and the senior squad.”

“Together, they have directly influenced the development of many young players who have earned call-ups to senior Lionesses,” he added.

Lasting Legacy

After succeeding Mo Marley in 2023, Coates has overseen the promotion of multiple players to the national team, including playmaker Lucia Kendall—who recently scored her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

The search for their replacements has already commenced, as the FA looks to continue the development of the Women’s Under-23s setup in the seasons ahead.